Just came across a very interesting BBC broadcast this morning that demonstrated the power of Social Media in today’s politics.
A professor of technology was interviewed on BBC and shared her findings. She had recently conducted a study on Trump’s tweets to try to get an idea of the man behind the messages. She was looking to determine which were from Trump himself or if they are from his campaign team. Analyzing the Meta feed, she found that the tweets were either from Apple or Andriod machines. Looking at the language, it seems that those from Andriod were more similar to Trump’s personal style. Coupled with the fact that he is usually actively tweeting at night (having real-time verbal wars with the enemy of the moment), she is 99% sure that the real Trump is using an Andriod phone as the weapon of choice.
Looking at the history of the messages, the professor said that it was revealing to see that Trump was a very active user of social media, using it to enhance his campaign messages effectively. He was able to feel the pulse of the country via his tweets and pick on topics that would endear him to his supporters. By emphasizing and then encouraging them (eg. immigration, oppressed majority etc), he was able to get an upper hand against his Republican opponents, as he zeroed in on what matters to the masses. He just needed to fan the discontentment with implied innuendos without going into any specific details to win the Republican nomination.
This is backfiring on him now as we enter into the final stretch of the Presidential elections. The lack of details is starting to cause doubts about his capabilities. Saying “I am the man to fix it” so many times is like crying wolf. I bet some Republicans are now seriously considering whether to skip or void their votes, rather than being forced to vote on party lines.
Alice Cooper just threw his name into the hat with the slogan : “A Troubled Man for Troubled Times.” Maybe he will shock everyone in Nov by getting more votes than expected… 😉
http://globalnews.ca/news/2897747/alice-cooper-makes-a-political-bid-to-run-for-u-s-president/
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