A newbie like me had no idea what the fuss is all about when one insert hashtags in social media. Naively, I thought it was just a way for my post to look cuter… So I signed up for a free Udemy course on Hashtag Marketing today. What an eye opener this was !!!
This has enlightened me on the power of social media on the internet. This totally transforms the way we do internet marketing. The sky is the limit and the world is your audience. There are countless ways you can maximize your marketing campaign and it is only limited by your imagination.
I discovered that there are tools to help one choose effective keywords to link and compliment your original hashtag to get greater coverage : RiteTag, HashTracking, Keyhole, Trendsmap. Then there are search engines (Twubs, SocialMention, TagBoard) to refine your hashtags in order to zero in on targeted audience (could be by geography or product preference). There are also analytic tools like Twitonomy to provide statistical data and track the hashtag hit rates. You can even do a reverse enquiry and send your marketing message to the users of these keyword hashtags, to zoom in on the people who are most likely to buy your product. Finally, there are websites (JVZ00, ClickBank, OfferVault) that provide a list of online products you can sell, to earn commissions that are as high as 50 to 100% of the sales price!!!
It is like you are now a one-man advertising agency. You choose the online product you want to sell and then create a targeted marketing campaign using hashtags to reach the desired audience, constantly fine tuning the tags based on real-time market analytics. How powerful is that?!?
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